How to Attract More High Net Worth Clients

As a luxury real estate marketing professional it is essential to study what high net worth individuals look for from luxury goods and service providers. You can gain keen insights into providing superlative service and demonstrating superior marketing savvy by studying the top ranked jewelry brands in the world that specialize in exquisite gemstones.

According to the Luxury Brand Status Index of the Luxury Institute these are the top ranked jewelry brands for world class gemstones:

#1 Graff Diamonds

#2 Harry Winston

#3 Buccelati

Here is the criterion upon which the survey of high net worth consumers was based (with equal weighting for each category):

* Consistent Superior Quality
* Uniqueness and Exclusivity

* Making the Customer Feel Special Throughout the Entire Experience
* Famous Clientele (i.e., Oprah shops there)

To attract more high net worth clients, answer these survey questions and apply your answers to your own luxury real estate marketing practice:

1. How can you provide more consistent, superior quality service?
2. How can you offer an extraordinary promise of value that is truly unique and exclusive?
3. How can you make your clients feel even more special before, during and after their transactions to buy or sell property?

4. How can you let new clients know that you have worked with famous people (even local celebrities)?

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5 Steps to Build Your Celebrity Brand and Increase Your Net Worth

Most of the people I come into connect with want to be celebrities. I'm not talking about actors or musicians, or the Hollywood types, but rather people who brand themselves and their product or service and become so successful that the public identifies them with it.

So, you're an entrepreneur, a business owner, or an artist, and you want to dip into or own your corner of the market. Having a great product, message, or idea simply isn't enough-at least in this economy. In order to be truly successful, you need more. You need You! You must become the chief marketer and front man, earning the approval and trust of the public before they'll invest in you or your product.

To put it simply, you're going to have to become a celebrity, branding yourself so that people identify you with your industry. Tiger Woods is the celebrity of golf, medicine can claim Dr. Oz, and finance has Suze Orman, among others. The one thing these people have in common is they've branded themselves. They learned their job, improved their skills and knowledge, and built an empire with it. Their names are now synonymous with what they do.

Sound tough? It can be. That's why we developed the following five must-do steps to help you build your own celebrity brand and increase your net worth.

Step One: Develop a flawless plan using the 30-thousand level view. Where do you see yourself 1 year from now? 5 years? What intellectual property do you have to offer? How do you monetize it?

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The Quickest Way to Significantly Increase Your Net Worth

Your net worth equals what you own minus what you owe. It is commonly referred to as the difference between your total assets and your total liabilities.

Here's a simple illustration:

Home Value = $350,000 Mortgage balance = $150,000

Investments = 100,000 Credit cards = 20,000

Auto = 45,000 Auto loans = 30,000

Savings = 15,000 Bank loan = 4,000

You Own = $510,000 You Owe = $204,000

Therefore, your net worth would be $306,000.

There are two ways to increase your net worth. You can own more things or you can reduce your debt obligation. This article will focus on reducing your debt first because it is the fastest way to generate more money and, then, buy (own) more things.

In our example, you have $204,000 of debt. If you're like most people, you pay less attention to the mortgage and car loan balances because you consider them to be rather normal (necessary) to your way of life.

The credit card companies are probably charging somewhere between 12 to 18 percent (forget those slick, short-lived introductory teasers) and the bank loan is probably around 6 percent.

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