Sunday, May 1, 2011

How to Attract More High Net Worth Clients

How to Attract More High Net Worth ClientsAs a luxury real estate marketing professional it is essential to study what high net worth individuals look for from luxury goods and service providers. You can gain keen insights into providing superlative service and demonstrating superior marketing savvy by studying the top ranked jewelry brands in the world that specialize in exquisite gemstones.

According to the Luxury Brand Status Index of the Luxury Institute these are the top ranked jewelry brands for world class gemstones:

#1 Graff Diamonds

#2 Harry Winston

#3 Buccelati

Here is the criterion upon which the survey of high net worth consumers was based (with equal weighting for each category):

* Consistent Superior Quality
* Uniqueness and Exclusivity
* Making the Customer Feel Special Throughout the Entire Experience
* Famous Clientele (i.e., Oprah shops there)

To attract more high net worth clients, answer these survey questions and apply your answers to your own luxury real estate marketing practice:

1. How can you provide more consistent, superior quality service?
2. How can you offer an extraordinary promise of value that is truly unique and exclusive?
3. How can you make your clients feel even more special before, during and after their transactions to buy or sell property?
4. How can you let new clients know that you have worked with famous people (even local celebrities)?

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